Q5/ How did you attract/address your audience?

Attracting my Audience

Before I published my film, I publicised behind-the-scenes footage (blooper reels) to entice my target audience to watch it. Not only does this present a sneak preview into my film, it also entices other genre audiences (in this instance comedy) to watch the intro. This footage was published onto social network sites (YouTube) which also appeals to younger audience members.

During the actual thriller, I have used a variety of conventions to capture and hold the audience's attention. A build up of suspense, use of a McGuffin, and a cliff-hanger are all incorporated into my thriller for these purposes. They aid the build-up of tension to the climax then leave the audience in mystery at the end, making the audience wish to know what happens next. Additionally, the music is a slow, eerie piece that matches the ambience and editing of the film.


To address the audience, I referred back to my survey and also conducted some research. In order to achieve a broad diversity of audience members, I had to have a broad diversity of characters within my film. By casting an equal number of males and females, all of similar age to our audience, it allows the viewer to become more attached emotionally with the character and also appeals to a broader range.